In 1996, Robert Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs which continually evolve.
Coupled with the love and pride that goes into creating the frames is the same level of hard work, dedication and personal service that each member of the William Morris London team strive to give their customers on a daily basis.
From humble beginnings to what is today a successful global brand, William Morris London employ staff, agents and distributors all over the world.

We operate in over 50 countries around the world and take our brand to over 10 international shows.

We are now looking for a distributor that will be responsible for sales in Norway.

About the products

  • Independent London designer brand of ophthalmic frames and sunglasses
  • Quintessentially British brand with a reputation for quality earned over 20 years in the industry.
  • Clear positioning in the affordable luxury eyewear market, with attractive price points.
  • 4 main collections:
    • London: Based on the palettes seen on the runways at London Fashion Week. Bold and daring collection comprised of strong classic colours complemented by a few unpredictable shades.
    • Black Label: Upmarket frames for the high-end luxury market and consequently priced higher than our other WM frames
    • Wills: A reasonably priced frame for a younger demographic, whilst retaining an aspirational grown-up design and feel
    • Sun: Stylish sunglass collection in keeping with the brand’s general look and feel
  • Excellence in design (UK) and quality craftsmanship (Far East)
  • High retail sell-through
  • Exceptional marketing materials and POS materials
  • No minimum order quantities and stocked in the UK

Distributor in Norway

We work with one of the biggest optical groups in Scandinavia – Synsam. In their shops, Synsam stock an exclusive collection of 20 of our frames and we have great success working with this group. Therefore, we would like any potential new distributor in Norway to offer non-Synsam frames to other shops and small buying groups. They could also target the 40-60 franchises under Synsam which are allowed to stock more William Morris frames than just the exclusive Synsam collection.

We deal directly with a few independent opticians in Norway, so any new distributor in that country would take over responsibility for these relationships and have a head start that way.

We have a call centre in Denmark which would be able to service basic requests from customers in Norway, (replacements under warranty etc…). The potential new distributor would have to help the customers with more complex customer service issues.