Why choose us?
The Fish & Chips chain offers a unique franchise opportunity, which will give you the right tools to start and run your own successful business.
The winning formula:
Our restaurants are planned with families in mind. So each one of our outlets are a welcoming and colourful place, staffed by individuals who take pride in exemplary service to customers, both young and old.
Every Frida’S Fish & Chips outlet is positioned for success. Each one should be situated in central, high-profile and appealing locations.
The look of each restaurant is modern and spacious, both inside and out.
Consistent and contemporary branding ensures that our clientele identify the positive experience with the company identity.
A typical Frida’S Fish & Chips franchise is between 30-60 sq.m per shop in dimension, with a seating area in the mall’s food court. Kitchen and food preparation areas are state-of-the-art and designed with the maximum production efficiency and hygiene standards in mind.
Our mobile Express units comes as a turnkey business with all equipment already installed, ready to do business, all you need it to find an attractive spot to operate from. The Express concept operates with a reduced menu.
What You Need?
Franchising is all about working to a set system. So it is essential that you can work within the boundaries of the Frida’S Fish & Chips system’s processes and procedures. However, there will always be room for you to improve and adapt certain processes that will only improve and grow the business.
We look at prospective franchisees as important long-term partners and team members. They are key to reaching our goals. At FRIDA, we have put together a list of ‘key attributes’, which we believe are vital for a successful franchisee. These are:
- A passion for the business
- An excellent knowledge of the market
- A good motivator
- Exceptional organizational skills
- Good time-management qualities
- A true‘peoples-person’
- An effective communicator
- Professional appearance and attitude
- Open to advice and guidance
Our commitment to excellence in all areas means we carefully assess potential franchisees to ensure that our culture and high standards will be maintained at every outlet. Successful candidates will have a proven track record of achievement as business owners or managers, and the financial resources necessary to launch a successful franchise.
Once aboard, a franchisee can expect full support every step of the way, with ideas, resources and expertise to help develop and grow the business. Training will be given both at the beginning of the relationship and on an ongoing basis.
You’ll be assigned a single point of contact from our Franchise Support Team who will help you choose and implement business-building programmes. These programmes have been designed by experts in their field to provide tools to help and support you as you work to become successful franchisees.
As a franchiser, we stay involved and continue to advice on the development of your Frida’S Fish & Chips business. We will help you devise marketing initiatives to promote your operation at local-level and will also work on product development, introducing new menu options from time to time so that your customers keep coming back.
- Submit an Application
Complete the application form enclosed in this information package, and mail or fax it to the address mentioned in the ‘Contact’ section.
- Conduct your due diligence
once your application has been reviewed and approved, will provide you with a copy of our Franchise Disclosure Document (FDD). Please review this document carefully as it contains important information regarding our business and franchise terms and conditions. It also includes copies of the documents you will sign when becoming a franchisee.
- Field Interview
Once your application is processed, we will arrange a one-on-one meeting with you, which will help you to have all your questions answered, and aid us in our decision to make you a Frida’S Fish & Chips Franchise owner.
Once your financial statement and credit score has been validated and your application approved, we will invite you to visit our corporate office in London, Saudi Arabia or Dubai.
- Visit us at our HQ
During your visit to our headquarters, you will receive an in-depth introduction to London Fish & Chips. You will also meet each department to understand their role in our franchise support system.
We will assist you with the site selection process following our stringent site criteria in order to secure a site for you. We will teach you to assess real estate, and analyze the best site opportunities, including the financial aspects of it. In the process, you will also understand other important aspects to a successful location, such as demographics, traffic patterns, signage placement, visibility and accessibility.
We will assist you in the negotiation process from start to finish, ensuring you get the best terms.
Design & Construction
We will assist you in the process of planning, designing and building your restaurant. All information, such as blueprints, equipment lists and sign details, will be provided by us as.
Comprehensive Training Programmes
You will go through a corporate training programme. This programme is quite comprehensive and combines both classroom instructions and on-the-job training. It will encompass all the important aspects of running a successful restaurant.
We will introduce you to our approved suppliers. You will also receive constant support from our purchasing team department.
Our marketing team will assist you with various marketing materials. They will stay in constant contact with you assisting to promote your restaurant.
Store Opening Support
We will be on-site to assistyou through every stage of the launch. We will help you train your new crew,implement your marketing plan and execute the operating systems learned in training to achieve an exciting and successful launch.
Our operating standards and procedures are fully outlined for you in our operations manual. We will take you through the step-by-step procedures on how to maximize profits and efficiencies, while providing a great experience to all customers visiting the restaurant.
We will make regular visits to your restaurant and will assist you in evaluating and enhancing allaspects of your business in order to improve sales and profits by optimizing the use of your assets.